Amazon Review
This is a great book teaching the basics of how to work through a sale from a prospect to a happy, closed deal. The steps are all logical and make sense, and if you follow them you'll be successful. The key is to engage in directed communication, and to learn, as quickly as possible, if the client is likely to make a purchase or not. I have found the most useful value is not just learning to make a sale, but knowing when a sale isn't going to happen. This saves limited and valuable time, so one can focus on more likely sales cycles.

Author, Speaker, Coach
Benjamin Brown is CEO of 360 Sales Consulting, a company specializing helping businesses and entrepreneurs excel in sales and dramatically increase their bottom line. Their proprietary sales system has been come recognized as “game-changer” and is in demand by companies of all sizes throughout the United States. Ben’s sales career of more than twenty years began with selling health club memberships and quickly worked his way into sales manager and sales director positions. Having held both inside and outside sales positions his diverse experience includes selling autos, computer products and services, voice recognition software, staffing services, and transportation services. Ben is a former United States Marine with six years of service and a veteran of the Gulf War.
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